• Joe Cliber, Principal & Creative Emperor

    MEET JOE CLIBER

    B.A. Graphic Design, McDaniel College (formerly Western Maryland College)

    Cut my teeth in DC in the late 80s during the days of paste-up. Was “there” when the Mac hit the design scene with desktop publishing and never used another computer since. Managed a team of graphics professionals in the early 90s for a large association. Entered higher-ed as director of publications in the late 90s. Loved the work. At a change of presidency, chose to leave my administrator role to start Creosote with Rich…and have never worked harder.

    Creosote expertise: Making everyone’s experience with Creosote fun and successful.

    I believe…

    …that a trout will rise
    …playing guitar is therapeutic
    …being a father is the best part of my every day
    …in holding my wife’s hand
    …I’m addicted to caffeine
    …40 is the new 30
    …education can transform lives

  • Emily Hajjar, Perfectionist & Brand Expressionist

    MEET EMILY HAJJAR

    Art and Communication, McDaniel College (formerly Western Maryland College)

    Before I became “Creosote’s Prodigy” and Art Director, I assisted in the marketing department of a continuing care organization and my alma mater's Alumni Relations and Annual Giving Office. Creosote knew I would bring original talent and creativity when they hired me more than ten years ago, but what they didn't know is I would help develop a culture where every staff member is a brand strategist and every effort is focused to delivering results.

    Whether it goes in the mail or on an iPhone—from research to design, video shoots to press checks—I capture the best for our clients. Bringing comprehensive strategies and creative concepts to life is what I love. Within me is an unrelenting pursuit of perfection for everything Creosote does.

    Creosote Expertise: Perfectly blending Creosote creativity with functionality to deliver successful print and mobile strategies.

    I believe…

    …in homemade gifts and hand-written notes
    …in quality over quantity
    …a long run is the best way to start your day
    …new isn't always better
    …in climbing trees
    …Jack Bauer will save the day

  • Laura Oliveira, Core Brand Detective

    MEET LAURA OLIVEIRA

    B.A. American Studies and English, Amherst College
    M.A. Higher Education Administration, Boston College
    Ed.D. Higher Education Administration, University of Massachusetts

    Discovery and research are a journey fueled by asking great questions. I am curious by nature and love listening for common themes, crunching numbers and connecting the dots to reveal the brand essence of each distinctive institution. After visiting hundreds of schools and colleges as a former admissions dean, I understand the power of campus culture and revel in the challenge of uniquely articulating our clients’ brands. To me, the discovery process sets the stage for the creative magic that makes a Creosote campaign so effective.

    I believe…

    ...that a day at the beach is the closest thing to heaven
    ...the best way to get the real story is to ask questions...lots of questions
    ...that the book is almost always better than the movie
    ...numbers can tell a story
    ...that laughter, loud music and friends can make any day a great day

MEET JOE CLIBER

B.A. Graphic Design, McDaniel College (formerly Western Maryland College)

Cut my teeth in DC in the late 80s during the days of paste-up. Was “there” when the Mac hit the design scene with desktop publishing and never used another computer since. Managed a team of graphics professionals in the early 90s for a large association. Entered higher-ed as director of publications in the late 90s. Loved the work. At a change of presidency, chose to leave my administrator role to start Creosote with Rich…and have never worked harder.

Creosote expertise: Making everyone’s experience with Creosote fun and successful.

I believe…

…that a trout will rise
…playing guitar is therapeutic
…being a father is the best part of my every day
…in holding my wife’s hand
…I’m addicted to caffeine
…40 is the new 30
…education can transform lives

MEET EMILY HAJJAR

Art and Communication, McDaniel College (formerly Western Maryland College)

Before I became “Creosote’s Prodigy” and Art Director, I assisted in the marketing department of a continuing care organization and my alma mater's Alumni Relations and Annual Giving Office. Creosote knew I would bring original talent and creativity when they hired me more than ten years ago, but what they didn't know is I would help develop a culture where every staff member is a brand strategist and every effort is focused to delivering results.

Whether it goes in the mail or on an iPhone—from research to design, video shoots to press checks—I capture the best for our clients. Bringing comprehensive strategies and creative concepts to life is what I love. Within me is an unrelenting pursuit of perfection for everything Creosote does.

Creosote Expertise: Perfectly blending Creosote creativity with functionality to deliver successful print and mobile strategies.

I believe…

…in homemade gifts and hand-written notes
…in quality over quantity
…a long run is the best way to start your day
…new isn't always better
…in climbing trees
…Jack Bauer will save the day

MEET LAURA OLIVEIRA

B.A. American Studies and English, Amherst College
M.A. Higher Education Administration, Boston College
Ed.D. Higher Education Administration, University of Massachusetts

Discovery and research are a journey fueled by asking great questions. I am curious by nature and love listening for common themes, crunching numbers and connecting the dots to reveal the brand essence of each distinctive institution. After visiting hundreds of schools and colleges as a former admissions dean, I understand the power of campus culture and revel in the challenge of uniquely articulating our clients’ brands. To me, the discovery process sets the stage for the creative magic that makes a Creosote campaign so effective.

I believe…

...that a day at the beach is the closest thing to heaven
...the best way to get the real story is to ask questions...lots of questions
...that the book is almost always better than the movie
...numbers can tell a story
...that laughter, loud music and friends can make any day a great day

  • Steve Neitz, Lead Researcher

    MEET STEVE NEITZ

    B.A. Media Management, Marietta College

    M.S. Higher Education Administration, Syracuse University

    Throughout my 35-year-career in higher-ed enrollment positions, I’ve seen how research and data inspire creativity and strategy. As dean of admission at a liberal arts college in the Northeast, I witnessed firsthand the challenges that many of our clients see today. Knowing your institution’s positioning, competition and market opportunities is paramount to your organization’s success. And it’s what I do every day.

    Creosote expertise: Compiling and contextualizing data points into information—so your institution can thrive.

    I believe…

    ...Sherlock Holmes said it best: “It is a capital mistake to theorize before one has data.”
    ...educators and mentors should have their own national holiday
    …best friends use the back door
    …baseball reminds us of all that once was good and that could be again

  • Jack D'Epagnier, Storyteller

    MEET JACK D'EPAGNIER

    B.S. Marketing and English, Saint Joseph's University

    I started crafting copy as an intern at a Philadelphia radio station, and I’ve dug “the thrill” ever since I heard my first script on air. After graduation, I wrote web content, direct mail pieces and customer communications for an energy company—touting the myriad benefits of high-quality heating oil. I moved into higher education as a communications specialist in a college Admissions Office. Writing in a university setting taught me how to employ a strong, branded voice that satisfies multiple audiences. At Creosote, I immerse myself in each client’s culture, spotlight what distinguishes their brand and tell their story in a way that captivates and moves. Oh, and I’ve never loved “work” so much.

    Creosote Expertise: Delivering emotionally engaging copy in every client’s story I help tell.

    I believe...
    ...education doesn’t open doors, it busts through walls.
    ...precise word choice is the start to all successful writing.
    ...Latin is not a dead language.
    ...crossword puzzles and dogs are anti-aging serum for the mind and heart.
    ...cold beer is best enjoyed after (or during) productivity.
    ...golf is the most frustrating form of relaxation ever invented.
    ...the Orioles will win the World Series next year.

  • Barb Ruppert, Wordsmith

    MEET BARB RUPPERT

    B.A. English, University of Virginia
    M.A.Ed., Secondary English Education, Virginia Tech

    I have been developing, writing and editing communications materials for more than 20 years—and I still love it! Before joining the Creosote team as the lead copywriter, I was a writer and copy director with an agency specializing in higher education, healthcare and senior living. And a long, long time ago in a galaxy far, far away, I was an English teacher.

    Creosote expertise: Listening and crafting the message just right.

    I believe…

    ...concrete is better than abstract
    ...active is better than passive
    ...being a mother is the most important job I’ve ever had
    ...learning keeps you young
    ...life is beautiful

MEET STEVE NEITZ

B.A. Media Management, Marietta College

M.S. Higher Education Administration, Syracuse University

Throughout my 35-year-career in higher-ed enrollment positions, I’ve seen how research and data inspire creativity and strategy. As dean of admission at a liberal arts college in the Northeast, I witnessed firsthand the challenges that many of our clients see today. Knowing your institution’s positioning, competition and market opportunities is paramount to your organization’s success. And it’s what I do every day.

Creosote expertise: Compiling and contextualizing data points into information—so your institution can thrive.

I believe…

...Sherlock Holmes said it best: “It is a capital mistake to theorize before one has data.”
...educators and mentors should have their own national holiday
…best friends use the back door
…baseball reminds us of all that once was good and that could be again

MEET JACK D'EPAGNIER

B.S. Marketing and English, Saint Joseph's University

I started crafting copy as an intern at a Philadelphia radio station, and I’ve dug “the thrill” ever since I heard my first script on air. After graduation, I wrote web content, direct mail pieces and customer communications for an energy company—touting the myriad benefits of high-quality heating oil. I moved into higher education as a communications specialist in a college Admissions Office. Writing in a university setting taught me how to employ a strong, branded voice that satisfies multiple audiences. At Creosote, I immerse myself in each client’s culture, spotlight what distinguishes their brand and tell their story in a way that captivates and moves. Oh, and I’ve never loved “work” so much.

Creosote Expertise: Delivering emotionally engaging copy in every client’s story I help tell.

I believe...
...education doesn’t open doors, it busts through walls.
...precise word choice is the start to all successful writing.
...Latin is not a dead language.
...crossword puzzles and dogs are anti-aging serum for the mind and heart.
...cold beer is best enjoyed after (or during) productivity.
...golf is the most frustrating form of relaxation ever invented.
...the Orioles will win the World Series next year.

MEET BARB RUPPERT

B.A. English, University of Virginia
M.A.Ed., Secondary English Education, Virginia Tech

I have been developing, writing and editing communications materials for more than 20 years—and I still love it! Before joining the Creosote team as the lead copywriter, I was a writer and copy director with an agency specializing in higher education, healthcare and senior living. And a long, long time ago in a galaxy far, far away, I was an English teacher.

Creosote expertise: Listening and crafting the message just right.

I believe…

...concrete is better than abstract
...active is better than passive
...being a mother is the most important job I’ve ever had
...learning keeps you young
...life is beautiful

  • Jim Holton, Research Guru

    MEET JIM HOLTON

    B.S. Frostburg State University (formerly College)
    M.S.Ed. Counseling, McDaniel College (formerly Western Maryland College)
    Ed.D. Higher Education Administration and Research, Virginia Tech (formerly Virginia Polytechnic Institute and State University)

    Before Creosote: 2 years as a VISTA Volunteer in Alaska; 10 years in secondary education; 20 years as community college administrator and adjunct faculty member; 5 years as research director of an agency. I’ve also pretty much seen and done it all, particularly in the field of education— the great, the good, the bad, the ugly and the really ugly. I really love what I do and it’s nice, after all these years to be able to work around such smart, creative people and for them to put up with me.

    Expertise: I design and conduct the research we need to tell your story in the most effective way.

    I believe…

    …in old friends–I’ve had the same group of friends for the past 45 years
    …that mothers are society’s greatest asset
    …we should do everything we can to incubate, fertilize and celebrate intelligence
    …we’re just temporary caretakers of our planet, not the masters of it
    …some people are blessed with incredible talent that others of us don’t have
    …the simplest solution is usually the best

  • Kristi Kraft, Brand & Client Enthusiast

    MEET KRISTI KRAFT

    B.S. Business Administration, Clarion University

    I started working in higher-ed, mentoring first-year students through their transition into the university setting. At Creosote, I call on my experience in management and customer service roles to bring positive energy and passion to every project.

    Creosote Expertise: Ensuring clients are informed and satisfied through every interaction with Creosote.

    I believe...
    ...on brand, on time and on budget is the only way to operate
    ...in kindness
    ...a healthy body makes a strong mind
    ...in stellar eyeshadow
    ...if you’re gonna try, you might as well try 100 percent

  • Michelle Rohrer, Design Artisan

    MEET MICHELLE ROHRER

    B.F.A. Communication Design, Kutztown University

    I’ve always admired original artistry and creative expression. In high school, I took a graphic arts class and I’ve been obsessed with design ever since. I enjoy exploring new graphic elements and developing unique ideas that match our clients’ brands. My love of learning drives my eagerness to create designs that set schools apart and attract prospective students.

    I believe...
    ...that everything happens for a reason
    ...ice cream is the answer to any problem
    ...dogs are better than cats
    ...always reading the book before seeing the movie
    ...the 70s and 80s were the best eras of music

MEET JIM HOLTON

B.S. Frostburg State University (formerly College)
M.S.Ed. Counseling, McDaniel College (formerly Western Maryland College)
Ed.D. Higher Education Administration and Research, Virginia Tech (formerly Virginia Polytechnic Institute and State University)

Before Creosote: 2 years as a VISTA Volunteer in Alaska; 10 years in secondary education; 20 years as community college administrator and adjunct faculty member; 5 years as research director of an agency. I’ve also pretty much seen and done it all, particularly in the field of education— the great, the good, the bad, the ugly and the really ugly. I really love what I do and it’s nice, after all these years to be able to work around such smart, creative people and for them to put up with me.

Expertise: I design and conduct the research we need to tell your story in the most effective way.

I believe…

…in old friends–I’ve had the same group of friends for the past 45 years
…that mothers are society’s greatest asset
…we should do everything we can to incubate, fertilize and celebrate intelligence
…we’re just temporary caretakers of our planet, not the masters of it
…some people are blessed with incredible talent that others of us don’t have
…the simplest solution is usually the best

MEET KRISTI KRAFT

B.S. Business Administration, Clarion University

I started working in higher-ed, mentoring first-year students through their transition into the university setting. At Creosote, I call on my experience in management and customer service roles to bring positive energy and passion to every project.

Creosote Expertise: Ensuring clients are informed and satisfied through every interaction with Creosote.

I believe...
...on brand, on time and on budget is the only way to operate
...in kindness
...a healthy body makes a strong mind
...in stellar eyeshadow
...if you’re gonna try, you might as well try 100 percent

MEET MICHELLE ROHRER

B.F.A. Communication Design, Kutztown University

I’ve always admired original artistry and creative expression. In high school, I took a graphic arts class and I’ve been obsessed with design ever since. I enjoy exploring new graphic elements and developing unique ideas that match our clients’ brands. My love of learning drives my eagerness to create designs that set schools apart and attract prospective students.

I believe...
...that everything happens for a reason
...ice cream is the answer to any problem
...dogs are better than cats
...always reading the book before seeing the movie
...the 70s and 80s were the best eras of music

  • Grant Gibson, Photographer

    B.A. Advertising Photography, Rochester Institute of Technology

    As a photographer, my responsibility is to create images that convey a feeling or idea. I enjoy working with people and playing an active role in the overall process. My main objective is to get the job done, but I try to make it a fun experience for everyone. I’ve always esteemed the value of education, from the time children enter their first year of school until they graduate college as young adults.

    I believe…

    ...a good ride on my motorcycle can clear my head
    ...a hard day's work is good for you
    ...life is like eating an elephant, one bite at a time
    ...you are as old as you feel
    ...anything that has wheels is cool

  • EsHe McIntyre, Financial Officer

    MEET ESHE MCINTYRE

    Bachelor’s Degree: Accounting, University of Maryland, College Park

    I know the power of education firsthand, a power we firmly believe in here at Creosote. The seed for my love of accounting was planted in third grade, when Ms. Oliver told me that I should become an accountant. That resonated—that’s ultimately why I’m here today. I followed Ms. Oliver’s advice and started accounting and bookkeeping in high school. Things clicked right away. Since then, I have worked with several Maryland-area accounting firms serving the needs of for-profit and nonprofit organizations. Eventually, my hunger to crunch numbers brought me to Creosote. My passions for solving problems and my field drive me to continue to grow as a professional.

    Creosote Expertise: Applying my love and knowledge of numbers to set the financial record(s) straight

  • Dave Sandoe, Visionary

    MEET DAVE SANDOE

    Gettysburg High School, General Print Management (GCE) and
    Sales Management (SME) certifications

    Got ink underneath my finger nails for 5 years, then decided to become a salesman of print…20 years later I’m a principal of a printing company and still wondering why I ever said “yes” when they offered me the stock!

    Creosote expertise: Printer Extraordinaire

    I believe…

    …uncoated paper makes a much better impression than coated paper
    …when in doubt, aqueous coat that sucker!
    …a lot of hard work can take you a long way in life
    …that you should never forget where you came from; you may just end up back there if you do
    …that you need to have a plan and stick to it

B.A. Advertising Photography, Rochester Institute of Technology

As a photographer, my responsibility is to create images that convey a feeling or idea. I enjoy working with people and playing an active role in the overall process. My main objective is to get the job done, but I try to make it a fun experience for everyone. I’ve always esteemed the value of education, from the time children enter their first year of school until they graduate college as young adults.

I believe…

...a good ride on my motorcycle can clear my head
...a hard day's work is good for you
...life is like eating an elephant, one bite at a time
...you are as old as you feel
...anything that has wheels is cool

MEET ESHE MCINTYRE

Bachelor’s Degree: Accounting, University of Maryland, College Park

I know the power of education firsthand, a power we firmly believe in here at Creosote. The seed for my love of accounting was planted in third grade, when Ms. Oliver told me that I should become an accountant. That resonated—that’s ultimately why I’m here today. I followed Ms. Oliver’s advice and started accounting and bookkeeping in high school. Things clicked right away. Since then, I have worked with several Maryland-area accounting firms serving the needs of for-profit and nonprofit organizations. Eventually, my hunger to crunch numbers brought me to Creosote. My passions for solving problems and my field drive me to continue to grow as a professional.

Creosote Expertise: Applying my love and knowledge of numbers to set the financial record(s) straight

MEET DAVE SANDOE

Gettysburg High School, General Print Management (GCE) and
Sales Management (SME) certifications

Got ink underneath my finger nails for 5 years, then decided to become a salesman of print…20 years later I’m a principal of a printing company and still wondering why I ever said “yes” when they offered me the stock!

Creosote expertise: Printer Extraordinaire

I believe…

…uncoated paper makes a much better impression than coated paper
…when in doubt, aqueous coat that sucker!
…a lot of hard work can take you a long way in life
…that you should never forget where you came from; you may just end up back there if you do
…that you need to have a plan and stick to it

  • Cindy Kalinoski, Linguistic Quality Control

    MEET CINDY KALINOSKI

    Associate degree plus ongoing education, Tunxis Community College, Frostburg College, Connecticut State University, EEI Communications, etc.

    Got my first taste of publishing at a trade publication in DC, and I was hooked. Did the corporate communication thing, then connected with Creosote in its first year. It’s been a great match. The researchers research, the creatives create, and me? I can’t wait to proofread all of it. Go ahead, call me a nerd. But I’m a great nerd.

    Creosote expertise: I value clear communication and I am committed to helping that happen. My goal is to make sure that nothing distracts people from the message we want to convey.

    I believe…

    ...great words shine in the absence of typos
    ...any creative endeavor strengthens everything we do
    ...bread cats are actually funny
    ...editing is an invisible art
    ...museum gift shops are non-negotiable detours
    ...solar eclipses happen even when it’s cloudy
    ...a good bike ride fosters creativity

  • Troy Dean, Digital Architect

    MEET TROY DEAN

    Art Institute of York, PA

    Troy is a true creative and passionate about all things branding. He has been in marketing for more than 15 years. From search engine optimization (SEO) to content management systems (CMS), Troy's talents ensure our clients' digital strategies and solutions deliver the online results education needs.

    “Marketing should educate, fulfill, and motivate a target audience. As a marketing partner, we take pride in the strategy phase of each marketing project and use data to help us. Being in tune with your data helps business spend more intelligently and more efficiently. Our goal is for clients to spend strategically and get better results.”

MEET DAVE SANDOE

Gettysburg High School, General Print Management (GCE) and
Sales Management (SME) certifications

Got ink underneath my finger nails for 5 years, then decided to become a salesman of print…20 years later I’m a principal of a printing company and still wondering why I ever said “yes” when they offered me the stock!

Creosote expertise: Printer Extraordinaire

I believe…

…uncoated paper makes a much better impression than coated paper
…when in doubt, aqueous coat that sucker!
…a lot of hard work can take you a long way in life
…that you should never forget where you came from; you may just end up back there if you do
…that you need to have a plan and stick to it

MEET CINDY KALINOSKI

Associate degree plus ongoing education, Tunxis Community College, Frostburg College, Connecticut State University, EEI Communications, etc.

Got my first taste of publishing at a trade publication in DC, and I was hooked. Did the corporate communication thing, then connected with Creosote in its first year. It’s been a great match. The researchers research, the creatives create, and me? I can’t wait to proofread all of it. Go ahead, call me a nerd. But I’m a great nerd.

Creosote expertise: I value clear communication and I am committed to helping that happen. My goal is to make sure that nothing distracts people from the message we want to convey.

I believe…

...great words shine in the absence of typos
...any creative endeavor strengthens everything we do
...bread cats are actually funny
...editing is an invisible art
...museum gift shops are non-negotiable detours
...solar eclipses happen even when it’s cloudy
...a good bike ride fosters creativity

MEET TROY DEAN

Art Institute of York, PA

Troy is a true creative and passionate about all things branding. He has been in marketing for more than 15 years. From search engine optimization (SEO) to content management systems (CMS), Troy's talents ensure our clients' digital strategies and solutions deliver the online results education needs.

“Marketing should educate, fulfill, and motivate a target audience. As a marketing partner, we take pride in the strategy phase of each marketing project and use data to help us. Being in tune with your data helps business spend more intelligently and more efficiently. Our goal is for clients to spend strategically and get better results.”