Branches at Meadowbrook
THe Challenge
Following years of declining interest, Meadowbrook trusted Creosote to align its summer programs with the school’s brand position and increase camp enrollment. Creosote would rely on the extensive market analysis its team completed as part of the school’s brand study to formulate strategies to expand awareness of Meadowbrook’s summer offerings and their benefits.
“It was such an incredible experience to create and develop Branches in conjunction with your team; I am so grateful for your creative guidance and your belief in our vision.”
the execution
Creosote determined that Meadowbrook’s auxiliary services needed to better connect the community to the school’s reputation as the region’s top academic program.
Drawing directly from a graphic within the school’s logo, “Branches” became the recommended solution to position Meadowbrook’s summer programs as an extension of the school’s brand. Conceptually, the name represents how programs provide campers with opportunity to branch out and explore interests. New messaging and an award-winning design energized communications and generated the results Meadowbrook needed.
The Deliverables
Naming
Key messaging
Logo design
Website content
Brochures
Digital and print advertising
Direct mail
Flyers
The Results
Camper enrollment was on a steady decline. The best enrollment the program produced was seven years ago. Creosote not only helped Meadowbrook get back to that seven-year high, our team blew past it by more than 31 percent!
