Landon School

THe Challenge

Under the strong leadership of a new head of school, a visionary campus master plan, and an ensuing capital campaign launch, Landon sought to more securely position itself as a national leader in all-boys education. Creosote’s comprehensive brand study delivered the data and analysis to confidently develop highly-effective admissions and fundraising strategies to drive the Landon brand forward.

 
“I just received the newest Landon brochure (“What Makes a Boy Love School?) and it is one of the most compelling, well-thought out, and well-designed pieces I have ever received. ”
— Parent
 
 

the execution

Creosote’s brand platform, expertly crafted messaging and authentic creative expressions boldly engaged every community constituency to produce record-setting results.

Our team’s brand strategists, fully integrated the new brand in across every channel. Video, imagery, website, social media, SEO, advertising, direct mail, environmental signage, annual fund, alumni magazine, and advancement and admissions print communications has transformed audience loyalty to the school’s best-for-boys mission.

The Deliverables

  • Brand study

  • Psycho-demographic research

  • Brand guidelines

  • Logo design

  • Admissions collateral

  • Capital campaign and annual fund

  • Direct mail

  • Paid social media

  • Photography and video

  • Website support

  • Environmental campus graphics

  • Landon Magazine

  • Annual report

 
 

The Results

Through our partnership, Landon’s brand momentum is continually growing—propelling the school to the most enviable market position.

“36% increase in applications
Fully enrolled at the end of admissions cycle May 2023
$42 million raised in capital campaign”