The Month Ahead: Our Newest Partners
These partner schools realize that facing the challenges of changing demographics, an evolving digital landscape and demanding markets requires the clarity of their brand. Creosote’s talents are helping institutions of all kinds.
St. Andrew’s Episcopal School | Potomac, MD
St. Andrew’s is partnering with Creosote for the development of admissions communications, strategic photography, website content and search engine optimization. From the Center for Transformative Teaching and Learning to a new Lower School campus, this is an exciting time to be partnering with this educational leader in the MD, VA and D.C. region.
Indiana Tech | Fort Wayne, IN
In close partnership with university leadership, Creosote will identify opportunities to improve the effectiveness and efficiencies of Indiana Tech’s traditional undergraduate admissions process. Our team’s comprehensive review includes an evaluation of recruitment strategies, target markets, CRM systems, publications and SEO.
Frankel Jewish Academy | West Bloomfield, MI
Nearing the completion of a strategic plan, FJA’s work with Independent School Management and in-depth qualitative research will inform Creosote’s efforts to define brand messages, refresh the academy’s identity, train brand ambassadors—and ultimately—reaffirm the institution’s strong market position.
The Roeper School | Bloomfield Hills, MI
Familiar with our powerful storytelling and bold visuals, The Roeper School is turning to Creosote to develop a new admissions viewbook and supporting communications. A strategic document review, on-campus visit, competitor study and questionnaires will guide our solutions for this international academic program for gifted students.
St. Thomas Episcopal Parish School | Miami, FL
After a fall discovery process and subsequent findings presentation, it’s time to bring to life Creosote’s brand concept for St. Thomas. Our creative team will be developing a brand guide, admissions print materials, website content and redesign, and strategic photography and videography.
The Meadowbrook School | Weston, MA
Our admissions and branding efforts are well underway for Meadowbrook. This winter, Creosote will continue telling the school’s brand story. We’re slated to produce an acceptance package, outcomes piece and middle school brochure for current and prospective families as well as the completion of a comprehensive marketing plan.
A few other projects we’re excited about:
Shady Side Academy’s advertising and direct mail
Tennessee State University’s academic program brochure
West Virginia University – Keyser Campus’ honors program marketing
Written by Joe Cliber, Principal of Creosote Affects
Creosote Affects conducts research, develops strategy and produces award-winning creative for institutions of all types and sizes.