Remote Learning Data Can Strengthen Your Brand

A recent study of a top-performing public school district near our office in Maryland suggests that remote learning is harming academic performance. The survey of nearly 700 students indicates that English and math grades have suffered during remote learning sessions.

We understand with COVID-19 vaccine distribution at hand, institutional leaders are anxious to look ahead to students being back on campus full time. Our team is ready to put this past year behind us, too, but 2020 has left an indelible mark on school communities everywhere. Our experience tells us that families will closely evaluate schools’ remote learning success moving forward.

Brands must constantly prove their value to consumers. Academic performance data pertaining to remote learning will be an important brand proof point to communicate—even in the post-pandemic market. 

It’s undeniable that circumstances surrounding the coronavirus forced most schools to evolve rapidly last year and provide distance learning. Unfortunately, it appears many students will learn remotely again this spring. If that’s the case at your school, don’t miss the opportunity to assess your remote learning performance. Creosote believes the data you collect will help strengthen your brand, improve your market position and affirm your ever-critical value proposition.

In her recent article “Value, Price and the Emerging Market,” NAIS President Donna Orem wrote, “Although the demands of running a school in a pandemic are consuming leaders’ time … , this is a time to truly embrace … the Stockdale Paradox: ‘You must never confuse faith that you will prevail in the end … with the discipline to confront the most brutal facts of your current reality, whatever it might be.’”

Researchers are only just beginning to collect information to measure the impact of remote learning on academic performance over the past several months. Creosote will be paying close attention to the research as it’s published, anticipating how we might leverage findings to strengthen educational brands.

If you need help collecting data, Creosote’s lead researcher, Peter Mason, Ph.D., would be happy to lend his expertise.

Stay well, and stay on brand.