Marietta College
THe Challenge
A significant period of transition led to a community questioning its identity. Marietta College needed to reinvigorate its brand to unite its community, empower the admissions staff and attract a new generation of students.
Following the brand rollout, first-year enrollment rose 12 percent, reversing an eight-year decline.
the execution
After extensive qualitative and quantitative research, including demographic and external perception studies, Creosote developed a brand expression that would reflect both the hardworking nature of Marietta students and their adventurous spirit.
We unveiled “Bring Forth A Pioneer” at a communitywide brand rollout celebration, along with a comprehensive brand guide and department-specific brand training sessions for the admissions and communications offices.
The Deliverables
Brand guide
Brand training and roll-out strategy
Photography and videography
Search direct mail piece
CRM website and email campaigns
Social media videos
Travel brochure
Print viewbook
Leadership brochure
Athletics brochure
Student life brochure
The Results
Within the initial year of our partnership, first-year enrollment grew 12 percent, halting an eight-year decline. Following the second year, May 1st deposits showed a 35 percent increase over the previous year and a 71 percent gain over the two-year period.
“Your work—from research to brand messaging to new publications—are already making a difference and will continue to do so in the future. … Take a bow. The work is amazing.”