The Pomfret School
THe Challenge
Pomfret’s digital marketing efforts were falling short. The school’s communication team knew engagement could be improved with an expert approach to expressing an established brand. They turned to Creosote and its unrivaled creative talents to deliver on-brand solutions and improve performance results.
the execution
Creosote and its digital partner, Connect.ED, established a deployment schedule that was in rhythm with Pomfret’s admission cycle—allowing Creosote’s creative team to plan a coordinated and impactful social strategy. Scripting posts that combined video, motion graphics and musical scores captured a feeling for what it’s like to be heard at Pomfret. Posts highlighted the agency students have in Pomfret’s rigorous academic program and targeted audiences were amped to learn more.
The Deliverables
On-brand messaging
Brand intro video
Google search and display ads
Organic and paid social media
Yield campaign videos
The Results
Creosote’s social media and Google ads continually win educational advertising and marketing awards and regularly earn clickthrough rates as high as 13% in target markets