The Governor’s Academy
THe Challenge
As the oldest continuously operating boarding school in the country, Governor’s Academy needed to convince a new generation of families that “old” does not mean “outdated.”
Inquiries increased 60 percent compared to the previous fall.
the execution
Creosote’s research unveiled an opportunity to communicate that Governor’s has been committed to innovation in the classroom since its origin in 1763—and always will. Creosote developed the creative expression, “Always Governor’s.” We produced an engaging and memorable admissions communication flow, which would promote not only Governor’s longevity and pride in tradition, but also the promise of what Governor’s will do for future generations.
The Deliverables
Brand research and strategy
Photography
Videography
Acceptance and yield packages
Print viewbook
Travel brochure
Mini viewbook
Print advertising
Interactive viewbook
Arts video
The Results
The interactive viewbook garnered nearly 700 unique page views in the first three months of its launch, and inquiries increased 60 percent compared to the previous fall.
“Before working with Creosote, I was skeptical that one agency could successfully handle exhaustive research, the creative expression and successful implementation. … My opinion has completely changed. … The work we have done together is unique and innovative and has led to real results.”