THe Challenge

The Avery Coonley School needed to better understand its value before developing future marketing efforts. It charged Creosote to identify the most effective ways to engage and connect with the audiences who drive the school’s brand.

“I’m so grateful to have worked with Creosote Affects while serving as a Director of Enrollment. The process and the professionalism set the GOLD standard for partnerships. It is rare to find a group that is equally adept at data analysis AND creative storytelling, and yet, they did!”

— Rebecca Matlotke-Meslin

the execution

At the conclusion of Creosote’s comprehensive discovery process, the findings revealed a brand platform and marketing strategy that are anything but “traditional.”

“Their bright can’t wait.” sets the course for how the school can more securely position itself as a leader in gifted education. It’s the “north star” of the Avery Coonley brand, expressing the urgency parents of gifted children feel to support their child’s distinct needs, and lead them to the experts at Avery Coonley School who understand exactly how to educate them best.