Should strategic planning inform branding efforts or should branding inform strategic planning? Data will always show the way toward a brighter and more sustainable future for your school.
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While the days of the 10-year strategic plan are no longer, the importance of planning remains the same as it was in 1950 when General Eisenhower remarked, “Plans are worthless, but planning is everything.” We need to look no further than the events of the past two years to see this demonstrated firsthand.
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We spent 2021 producing extraordinary work and results for our clients—and people are taking notice.
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Creosote Affects recently won two awards for its 2021 work in InspirED’s Brilliance Awards. A panel of experts in educational advertising reviewed the marketing efforts of schools nationwide, judging them on their creativity, effectiveness and overall appeal.
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As an industry, we need to prioritize the consumer experience. Parents are busy and it’s up to communications and admissions offices to break through.
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Communicating your brand essence through paid and organic social media strategies impacts every marketer’s most powerful tool: word-of-mouth. Social media has been—and will continue to be—critical to your school’s brand-building efforts.
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Academic performance data pertaining to remote learning will be an important brand proof point to communicate—even in the post-pandemic market.
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Now that you have these new “COVID Families,” why did they enroll? What do they value? Do they understand your mission? Do they “get” and buy in to your brand?
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Every day our team of strategists, writers and designers delivers results for colleges, universities and independent schools across the nation. Regardless of the scope of each project, we know our solutions make a difference.
We’re excited to put our talents to work for these new partners.
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We’ve all proven our ability to adapt, pivot and reinvigorate during this unprecedented time, but how you tell your story in the coming months will undermine your brand or galvanize it.
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Creosote Affects would like to welcome Dr. Peter Mason as our new head of research. Peter will lead research activities for Creosote clients.
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The events of the past few months have changed education. They’ve forced every school to write a new chapter in their brand story. Don’t miss an opportunity to share how you delivered what was needed.
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Maximizing your blog through paid advertising can raise awareness and strengthen positive perceptions of your school. Branding through a well-executed paid social media campaign can bring important audiences to your website.
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We make brands unstoppable. And sometimes our work gets rewarded. The Educational Advertising Awards presented Creosote with two Golds, one Silver, two Bronze and one Merit award.
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As a steward of educational brands, Creosote believes it has an obligation to help schools cultivate and disseminate content that demonstrates value during this worldwide pandemic.
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